The average agency keeps 13 cents on every dollar. You're not undercharging because you're cheap. You're undercharging because you can't see your real profit-per-hour. Plug in your numbers below and watch it appear in 60 seconds.
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See how we'd fix your #1 leak with you →Most owners track revenue and call it a day. Revenue is vanity. This shows you what you actually keep, and what each hour of your life is really paying you.
You've seen the leak. The Agency Profit Rescue Plan PDF hands you the 5-step playbook to plug it. Sent straight to your inbox.
Most owners think the answer is "get more clients." It's usually not. Three levers move your number faster, and you already have everything you need to pull them.
Reps blame 70% of losses on price, but only ~30% are actually price. If your gross margin is under 50%, you're not too expensive. You're underpriced. Re-price when realization drops below 85%.
Scope creep hits 37-52% of projects and quietly eats your margin. The "one small tweak" that never ends is unpaid labor. When burn-rate runs more than 10 points ahead of progress, fire a change order.
Below 60% utilization, agencies average 8-12% net. Above 70%, they hit 18-22%. Moving from 60% to 70% roughly doubles your margin with the same clients. Target 70-80%, never camp above 85% or you'll burn out.
Manual time tracking captures only ~67% of billable work versus ~91% automated. You're invisibly giving away roughly a quarter of your hours every month. That alone is the gap between "busy" and "paid." (Mosaic billable utilization statistics, 2025.)
If any of these sound like your last 90 days, your real profit-per-hour is probably lower than you think, and the calculator above just proved it.
Every figure in the calculator is pulled from 2025-2026 agency benchmark data. No vibes. Here's what the data says about the room you're standing in.
"I scaled to mid-six figures and felt poorer than when I freelanced. The calculator showed me my real profit-per-hour was lower than my old salary. The fix wasn't more clients. It was utilization and a price I'd been too scared to charge."
Lifetime value is roughly your fee divided by your churn. Cutting monthly churn from 4.2% to 1.6% roughly triples client lifetime value at the exact same price. A 5% retention lift can raise profit 25-95%. You can grow margin by keeping clients, not just landing them. (Focus Digital churn data; Bain/Reichheld principle.)
The exact 5-step fix for each leak: pricing, scope, utilization, retention, and service mix. One PDF, sent now.
No. It's a calculated output, your own profit divided by your own delivered hours. There's no "industry profit-per-hour" to chase. It exists so you can see, in plain dollars, what an hour of your work actually pays you right now.
No. The calculator runs live in your browser the moment you type. The opt-in only sends you the Agency Profit Rescue Plan PDF, which walks through how to fix whatever leak the calculator surfaces.
Probably not "wrong," just leaking. The average agency keeps ~13 cents on the dollar, so a thin margin is the norm, not a personal failure. The point is to name the leak (price, scope, or utilization) and pull the matching lever.
Because you're the bottleneck most owners forget to cost. When you fold in your unpaid nights and weekends, the profit-per-hour usually drops hard, and that's the number that tells you whether you own a business or a job.
The quickest way to lift margin isn't another tool or another all-nighter. It's a steady flow of high-fit clients at the right price, with churn low enough that lifetime value stacks. We build that client-acquisition machine with you, not for you to figure out alone. We put $10K on the line: you either get the result or you get paid. We cap onboarding at a handful of agencies a month so we can actually deliver.
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